REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success adhered to a familiar pattern: gain gradually, save aggressively, buy a home, and plan for retirement. But Gen Z is coming close to money with a fresh viewpoint. As opposed to focusing exclusively on long-term build-up, this generation is focusing on equilibrium, well

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